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FOR IMMEDIATE RELEASE

Contact:

Diane Coffey
Kel & Partners
Work: 508.366.2099 ext.117
Cell: 508.259.9584
diane@kelandpartners.com

KNOWLEDGE ADVENTURE® ENTERS CONSOLE/HANDHELD GAME MARKET; SIGNS DEAL WITH MAJESCO

Award-Winning Math Blaster® Games Available on Nintendo DS in time for Holiday

TORRANCE, CALIF., – September 04, 2008 – Knowledge Adventure®, the leader in adventure-based 3D virtual worlds for 3-to-10 year olds, today announced it will be launching its award-winning Math Blaster® brand product on the Nintendo DS platform. Knowledge Adventure has entered into a partnership with Majesco Entertainment Company to launch the Math Blaster DS product. This marks Knowledge Adventure’s first entry into the Nintendo DS and extends the proven Math Blaster brand into an age-appropriate handheld platform. Math Blaster in the Prime Adventure will be available at major retailers this holiday season.

“This partnership is part of our strategic vision to transition the company from educational software to a multi-faceted kid’s entertainment company,” said Knowledge Adventure president & CEO David Lord. “Expanding our product footprint into this new category will enable us to create a market for future products—including our leading JumpStart® brand—on console and handheld platforms and capitalize on the increasing popularity of these platforms.”

The Majesco partnership is the next strategic step in establishing Knowledge Adventure as a market leader. The launch of Knowledge Adventure’s popular Math Blaster games on the Nintendo DS platform creates a significant opportunity for Knowledge Adventure to capitalize on a growing market and increase market share for all of its leading brands within their product categories.

For more information on Knowledge Adventure visit www.knowledgeadventure.com.

About Knowledge Adventure
Knowledge Adventure® is the leader in adventure-based 3D virtual worlds for 3-to-10 year old kids. With its JumpStart® and MathBlaster® products, kids learn through endless gaming adventures in 3D virtual worlds. By blending learning and entertainment, Knowledge Adventure’s adventure-based learning inspires kids’ minds through immersed play. For more than 15 years, Knowledge Adventure has set the standard in kids’ software by creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning products. A subsidiary of Knowledge Holdings, Inc., the company is privately-held and based in Torrance, California. For more information, go to www.knowledgeadventure.com or call 310-533-3400.

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